Paint a picture of the consumer Landscape
LandScape is a geo-demographic segmentation tool. It divides the population into clusters of similar individuals with shared demographic and behavioural traits.
Consumers are categorised into 12 groups, 45 segments and 96 clusters
Available at Household, Street segment (25 households), or CCD (220 households) level
LandScape is the only geo-demographic segmentation system to incorporate consumer credit bureau information.
Added to demography, property data and consumption behaviour, this delivers a powerful profiling tool for marketers across industries.
For more information on Landscape or to see segment profiles, click here
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